Ninety-two percent of the online population visit a search engine, portal, or community site every month and top search engine rankings can generate up to 900% more traffic to a site translating to up to 80% more in sales. Can your site afford not to be found? Search Engine Marketing (SEM) is about increasing your web site's visibility within the search engines. Search Engine Optimization (SEO), one facet of SEM (the other is Paid Keyword Campaigns or "PPC", is the process of consistently fine-tuning your web site's components in order to improve its search engine rankings.
It is very hard to make your site a success if no one can find it.We offer different levels of SEO services to suit your budget. From once off submissions to the major search engines, to Top 10 positioning, we know how to get you listed higher than your competitors.
If your serious about getting the best results on the search engines we have a guaranteed top 10 positioning package. Due to the nature of search engines, we can't offer this to all clients.
Search engine marketing and positioning explained
- Search Engine Marketing (SEM) involves utilizing a combination of site submissions and paid search engine listings to help ensure your site reaches your customers who are using search engines to make buying decisions.
- Search Engine Optimization (SEO) is the method of increasing your site’s visibility in the search engines for the most important keywords and phrases that are relevant to your firm.
- Keyword research and development involves writing search engine friendly copy, content, articles, meta tag optimization, linking strategy and implementation, website submission and analyzing results.
What are Pay Per Click & Pay For Inclusion programs?
Pay-per-click (PPC) involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link you are charged a specific fee or Pay-Per-Click rate. With PPC you only pay for the actual results.
Pay-for-inclusions (PFI) involves paying to get your site listed on a certain search engine. It doesn't guarantee high rankings. You still need optimzation to get high rankings. PFI gives you an opportunity to gain a top position but without a good SEO strategy, it’s effectiveness is limited.
Paid Search (PPC) Keyword Campaign Management & Consulting Pay-per-click (PPC) paid-for search engine placements – also known as “paid search,” "keyword bidding," or “sponsored listings” – are considered an essential part of the search engine marketing mix. Today, virtually all search engines offer a paid-for way in which to guarantee almost instantaneous visibility on their results pages, but what may once have been considered an easy, do-it-yourself form of online advertising has grown increasingly complicated. Paid Search (PPC) Keyword Campaign Management Services from 2 Peas In A Pod includes :
- Keyword Research
- Campaign Set-Up & Testing
- Bid Budget Management & Position Maintenance
2 Peas In A Pod can help in two ways: Outsourced Paid Search (PPC) Keyword Campaign Management or PPC Consulting Services for In-House Campaigns. Outsourced Paid Search (PPC) Keyword Campaign Management By outsourcing your PPC keyword campaign management to 2 Peas In A Pod, you ’ll be able to execute an effective search engine advertising campaign, while saving you valuable time and money. The advantages of choosing to outsource keyword campaign management are extensive, going beyond just alleviating the difficulties involved in attempting to run such campaigns.
The benefits of search engine marketing & search engine optimization
Search Engines outperform all other forms of media in driving visitors to sites. Over 85% of web users state that search engines are the primary method to find specific sites. Traffic from search engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service or solution.Search engines work for you non-stop, 24/7.
Why you need search engine marketing?
Over 92% of users don’t look further than the first 2 pages of search results and most will not even look past the first 10 results.
More than 30% of users believe companies found in the top search results are a major firm in their specific category. SEM raises your online profile and builds brand awareness.
SEM has been proven to yield the highest Return On Investment in terms of generating more traffic, leads and sales to your site than any other marketing channel.>
SEO can:
- Drive more qualified traffic
- Increase leads and sales
- Maximize brand visibility
- Give your site a competitive advantage
- Become a cost effective addition to your online marketing mix
Our SEO services include: Discovery
- Discovery – to understand your positioning points and objectives;
- Keyword Research And Selection – identifying the best keywords to use for your search engine optimization given your products or services, your target audience, your points of differentiation and your competition;
- Keyword Rankings – securing your search engine rankings prior to SEO and then tracking them over time;
- Quarterly SEO Recommendation Reports – specific instructions on how to improve your web site in order to achieve better search engine rankings;
- Auditing – To ensure our recommendations have been implemented and done so correctly;
- Manual Submissions - to search engines and search directories;
- Dedicated Account Representative – a personal specialist who is up-to-date on the ever-changing search engine optimization field.
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